What is it with Japan and weird drinks? Part of the answer lies in the love Japanese have for soft drinks – surveys show that about 40% of the nation's citizens drink at least one soft drink every day. That's about 50 million people! In addition, trends come and go very quickly in Japan. What's cool today is as flat as warm Pepsi Ice Cucumber tomorrow. ... so soft drink companies are constantly coming out with something new and (hopefully) attention-grabbing 'cause one success more than makes up for dozens of failures.read more | digg story
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